Wells, William, (1926-)

概要

作品:	1 作品在 1 項出版品 1 種語言

書目資訊

Advertising & IMC : = principles & practice / by: Moriarty, Sandra E.; Mitchell, Nancy, (1950-); Wells, William, (1926-); Moriarty, Sandra E. (書目-語言資料,印刷品)

消費者行為 / by: 威爾士 ((Wells, William, 1926-)); 平斯基 ((Prensky, David)); 謝廷豪; Wells, William, (1926-); Prensky, David (書目-語言資料,印刷品)

Advertising : = principles and practice / by: Burnett, John, (1944-); Moriarty, Sandra E.; Wells, William, (1926-) (書目-語言資料,印刷品)

主題

Communication in marketing Advertising. 消費心理學 Advertising