Zeithaml, Valarie A.
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Services marketing : = integrating customer focus across the firm /
by:
Bitner, Mary Jo.; Gremler, Dwayne D.; Zeithaml, Valarie A.
(Language materials, printed)
Delivering quality service : = balancing customer perceptions and expectations /
by:
Berry, Leonard L., (1942-); Parasuraman, A.; Zeithaml, Valarie A.
(Language materials, printed)
Driving customer equity : = how customer lifetime value is reshaping corporate strategy /
by:
Lemon, Katherine N.; Zeithaml, Valarie A.; Rust, Roland T.
(Language materials, printed)
服務行銷 /
by:
蔡特哈姆爾 ((Zeithaml, Valarie A.)); 比特納 ((Bitner, Mary Jo)); 葛雷勒 ((Gremler, Dwayne D.)); 黃鵬飛; Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.
(Language materials, printed)
Services marketing : = integrating customer focus across the firm /
by:
Bitner, Mary Jo.; Zeithaml, Valarie A.
(Language materials, printed)