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Zeithaml, Valarie A.

Overview
Works: 1 works in 1 publications in 1 languages
Titles
Services marketing : = integrating customer focus across the firm / by: Gremler, Dwayne D.; Zeithaml, Valarie A.; Bitner, Mary Jo. (Language materials, printed)
Services marketing / by: Zeithaml, Valarie A.; Bitner, Mary Jo. (Language materials, printed)
Delivering quality service : = balancing customer perceptions and expectations / by: Berry, Leonard L., (1942-); Parasuraman, A.; Zeithaml, Valarie A. (Language materials, printed)
Driving customer equity : = how customer lifetime value is reshaping corporate strategy / by: Lemon, Katherine N.; Zeithaml, Valarie A.; Rust, Roland T. (Language materials, printed)
服務行銷 / by: 蔡特哈姆爾 ((Zeithaml, Valarie A.)); 比特納 ((Bitner, Mary Jo)); 葛雷勒 ((Gremler, Dwayne D.)); 黃鵬飛; Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. (Language materials, printed)
Services marketing : = integrating customer focus across the firm / by: Zeithaml, Valarie A.; Bitner, Mary Jo. (Language materials, printed)
 
 
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