Luck, David Johnston.

Marketing strategy and plans : = systematic marketing management / by: Luck, David Johnston.; Ferrell, O. C., (Language materials, printed)

Marketing research / by: Rubin, Ronald S.; Luck, David Johnston. (Language materials, printed)

Strategic marketing management : = text and cases / by: Lucas, George H.; Luck, David Johnston.; Ferrell, O. C. (Language materials, printed)