Olson, Jerry C. (1944-)
Overview
| Works: | 3 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Consumer behavior and marketing strategy /
by:
Olson, Jerry C. (1944-); Peter, J. Paul.
(Language materials, printed)
Understanding consumer decision making = the means-end approach to marketing and advertising strategy /
by:
Olson, Jerry C. (1944-); Reynolds, Thomas J. (1947-); NetLibrary, Inc.
(Language materials, printed)
Consumer behavior and marketing strategy /
by:
Olson, Jerry C. (1944-); Peter, J. Paul.
(Language materials, printed)