Lilien, Gary L., (1946-)
概要
| 作品: | 3 作品在 0 項出版品 0 種語言 | |
|---|---|---|
書目資訊
Research traditions in marketing /
by:
Laurent, Gilles.; Lilien, Gary L., (1946-); Pras, Bernard.
(書目-語言資料,印刷品)
New product and brand management : = marketing engineering applications /
by:
Lilien, Gary L., (1946-); Rangaswamy, Arvind.
(書目-語言資料,印刷品)
Excellence in management science practice : = a readings book /
by:
Assad, A.; Lilien, Gary L., (1946-); Wasil, Edward A.
(書目-語言資料,印刷品)
主題
Management science.
Operations research.
Marketing research- Congresses.
Marketing research- Congresses.- United States
Marketing research- Mathematical models.
Brand name products- Management.
Marketing- Mathematical models.
Marketing- Management
Marketing research- Congresses.- Europe
New products- Management.