Languages
Kitchen, Philip J.
Overview
| Works: | 2 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Integrated brand marketing and measuring returns
by:
Kitchen, Philip J.; Palgrave Connect (Online service)
(Electronic resources)
Integrated marketing communications = a primer /
by:
NetLibrary, Inc.; Kitchen, Philip J.; Pelsmacker, Patrick de, (1957-)
(Language materials, printed)
The evolution of integrated marketing communications : = the customer-driven marketplace /
by:
Schultz, Don E.; Kitchen, Philip J.; Patti, Charles H.
(Language materials, printed)
Integrated marketing communications : = a primer /
by:
Pelsmacker, Patrick de, (1957-.); Kitchen, Philip J.
(Language materials, printed)
Communicating globally = an integrated marketing approach /
by:
Kitchen, Philip J.; NetLibrary, Inc.; Schultz, Don E.
(Language materials, printed)
Communicating globally : = an integrated marketing approach /
by:
Kitchen, Philip J.; Schultz, Don E.
(Language materials, printed)
Integrated marketing communications = a global brand-driven approach /
by:
Kitchen, Philip J.; SpringerLink (Online service); Tourky, Marwa E.
(Electronic resources)
The dominant influence of marketing in the 21st Century = the marketing leviathan /
by:
Kitchen, Philip J.
(Electronic resources)
Subjects
Export marketing- Case studies.
Export marketing.
Marketing.
Merken (commercie)
BUSINESS & ECONOMICS / Distribution
Advertising.
Communication in marketing.
BUSINESS & ECONOMICS- Advertising & Promotion.
BUSINESS & ECONOMICS / Marketing / General
Business communication & presentation
Marketing- Management.
Customer services.
Branding (Marketing)
Sales & marketing
Customer services
Business and Management
Communication, International.
Export marketing- Management.