McDonald, Malcolm.
Overview
| Works: | 1 works in 6 publications in 1 languages | |
|---|---|---|
Titles
The new marketing = transforming the corporate future /
by:
NetLibrary, Inc.; McDonald, Malcolm.; Wilson, Hugh.
(Language materials, printed)
Competitive marketing strategy for Europe : = developing, maintaining and defending competitive advantage /
by:
McDonald, Malcolm.; Brown, Linden.
(Language materials, printed)
Marketing : = an introductory text /
by:
McDonald, Malcolm.; Christopher, Martin.
(Language materials, printed)
How come your marketing plans aren't working? = the essential guide to marketing planning /
by:
NetLibrary, Inc.; McDonald, Malcolm.
(Language materials, printed)
Marketing value metrics : = a new metrics model to measure marketing effectiveness /
by:
McDonald, Malcolm.; Mouncey, Peter.; Maklan, Stan.
(Electronic resources)
Marketing plans : = how to prepare them, how to use them /
by:
McDonald, Malcolm.
(Language materials, printed)
Market segmentation = how to do it, how to profit from it /
by:
NetLibrary, Inc.; McDonald, Malcolm.; Dunbar, Ian, (1951-)
(Language materials, printed)
Marketing strategies : = new approaches, new techniques /
by:
McDonald, Malcolm.
(Language materials, printed)
The new marketing : = transforming the corporate future /
by:
McDonald, Malcolm.; Wilson, Hugh, (1962-.)
(Language materials, printed)
Marketing plans = how to prepare them, how to use them /
by:
McDonald, Malcolm.; Wilson, Hugh, (1962-)
(Electronic resources)
Marketing plans for services = a complete guide /
by:
McDonald, Malcolm.; Frow, Pennie.; Payne, Adrian.
(Electronic resources)
Marketing by matrix : = 100 practical ways to improve your strategic and tactical marketing /
by:
Leppard, John.; McDonald, Malcolm.
(Language materials, printed)
Creating powerful brands in consumer, service and industrial markets
by:
McDonald, Malcolm.; NetLibrary, Inc.; De Chernatony, L.
(Language materials, printed)
Market segmentation : = how to do it, how to profit from it /
by:
McDonald, Malcolm.; Dunbar, Ian, (1951-)
(Language materials, printed)
Marketing accountability = how to measure marketing effectiveness /
by:
McDonald, Malcolm.; Mouncey, Peter.; ProQuest (Firm)
(Electronic resources)
Marketing plans that work = targeting growth and profitability /
by:
Keegan, Warren J.; NetLibrary, Inc.; McDonald, Malcolm.
(Language materials, printed)
Market segmentation : = how to do it, how to profit from it /
by:
McDonald, Malcolm.; Dunbar, Ian, (1951-)
(Language materials, printed)
Key account management = the definitive guide /
by:
McDonald, Malcolm.; Woodburn, Diana.
(Electronic resources)
Market segmentation = how to do it and how to profit from it /
by:
McDonald, Malcolm.; Dunbar, Ian, (1951-)
(Electronic resources)
Key account management : = learning from supplier and customer perspectives /
by:
Chartered Institute of Marketing.; McDonald, Malcolm.; Rogers, Beth, (1957-)
(Language materials, printed)
Marketing and finance = creating shareholder value /
by:
McDonald, Malcolm.; Smith, Brian D. (1961-); Ward, Keith, (1949-)
(Electronic resources)
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Subjects
Marketing.
Economic value added.
Risk assessment.
Business forecasting.
Marketing- Key accounts.
Internet marketing.
Marketing- Cost effectiveness.
Strategic planning.
Selling- Key accounts.
Stocks- Marketing.
Market segmentation.
Brand name products- Planning.
Corporations- Valuation.
Service industries- Marketing.
Marketing- Planning.
Marketing- Management.
Marketing research.
Corporations- Investor relations.
Service industries- Planning.
Brand name products- Marketing.
Stocks- Prices.