BOYD, MARSHA MICHELE,
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
THE DIRICHLET MULTIVARIATE MULTINOMIAL DISTRIBUTION AS A MAGAZINE EXPOSURE MODEL (ADVERTISING, REACH/FREQUENCY MODELS) /
by:
BOYD, MARSHA MICHELE,; University of Illinois at Urbana-Champaign.
(Electronic resources)
Subjects