Chan, Yun,
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Study of the Consumers' Brand Fit Perception and Purchase Intention for the Co-Branding Product of Luxury Fashion and Sport Event = = 消費者對運動賽事與精品共品牌契合度、購買意願之 /
by:
Chan, Yun,; National Taiwan Normal University (Taiwan)., Graduate Institute of Sport, Leisure and Hospitality Management.
(Electronic resources)
Subjects