Koskie, Melanie Moore,
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Cool Brands and Their Grateful Fans: A Multi-Method Exploration of Brand Coolness and Consumer Gratitude /
by:
Koskie, Melanie Moore,; Louisiana Tech University., Marketing and Quantitative Analysis.
(Electronic resources)
Subjects