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Küpper, Kira Louisa.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Negative and positive effects of rejections in online product testing programs by: Küpper, Kira Louisa.; SpringerLink (Online service) (Electronic resources)

Subjects

Customer Relationship Management. Internet marketing. Economic Psychology. E-Business. Marketing research. Customer Satisfaction.

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