Languages
蔡㦤慧
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
品牌社群認同前置因素之研究 = = The study of the antecedents of brand community identification /
by:
蔡㦤慧; 池文海; Chih, Wen-Hai
(Language materials, printed)
Subjects
人際吸引因素
知覺熟悉度
信任
從眾行為
Self-Categorization Theory
Interpersonal Attraction
Perceived Familiarity
Herd Behavior
自我歸類理論
知覺專業性
認知信任
模仿他人
Imitating Other
Perceived Expertise
品牌社群認同
Affective Trust
去個人化社會認同模式
情感信任
Cognitive Trust
捨棄自己的想法
Perceived Similarity
Trust
知覺相似度
Social Identity Model of Deindividuation Effects
Discounting Own Information
Brand Community Identification