Kim, Taeyeon.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
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Titles
Understanding Factors Affecting Influencer Advertising Effectiveness: The Role of Influencer Type (Micro Vs. Mega-Influencer), Product Placement, Product Involvement, and Consumer Gender.
by:
Kim, Taeyeon.; University of Georgia., Mass Communication - PHD.
(Electronic resources)
Subjects