Yu, Jung Hee.
Overview
Works: | 2 works in 0 publications in 0 languages |
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Titles
The Effects of Digital Content on Customer Engagement across Different Travel Purposes.
by:
Yu, Jung Hee.; Michigan State University., Sustainable Tourism and Protected Area Management - Doctor of Philosophy.
(Electronic resources)
Subjects
Consumer attitudes.
Tourism.
Information sources.
Research.
Researchers.
Decision making.
Variables.
Information processing.
Hypothesis testing.
Web studies.
Recreation.
User generated content.
Leisure.
Literature reviews.
Standard deviation.
Experiments.
Cognition & reasoning.
Theory of planned behavior.
Travel.