Nelson-Field, Karen.
Overview
| Works: | 1 works in 2 publications in 1 languages | |
|---|---|---|
Titles
The attention economy and how media works = simple truths for marketers /
by:
Nelson-Field, Karen.; SpringerLink (Online service)
(Electronic resources)
The attention economy = a category blueprint /
by:
Nelson-Field, Karen.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Media and Communication.
Media Planning.
Advertising.
Attention- Economic aspects.
Digital and New Media.
Media Management.
Internet marketing.
Information society- Economic aspects.
Social Media.
Digital/New Media.
Digital communications- Social aspects.
Digital Marketing.
Popular Science in Business and Management.
Online Marketing/Social Media.