Languages
顏維瑩
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
探討品牌擬人化對知覺價值影響之研究 : = 以消費者權力階層及產品類型為調節效果 = Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type /
by:
顏維瑩; 周慧君; Chou, Hui-Chun.
(Language materials, printed)