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Boer, Evert R. de.

Overview

Works:	1 works in 2 publications in 1 languages

Titles

Strategy in airline loyalty = frequent flyer programs / by: Boer, Evert R. de.; SpringerLink (Online service) (Electronic resources)

Loyalty programs and the currency effect = a comprehensive guide to realizing the power of points / by: Boer, Evert R. de.; Chin, Xiao Yao.; SpringerLink (Online service) (Electronic resources)

Subjects

Business Strategy/Leadership. Business and Management. Services. Frequent flyer programs. Airlines- Management. Customer Relationship Management. Market Research/Competitive Intelligence. Airlines- Finance. Customer loyalty. Business Strategy and Leadership.

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