Rossi, Patricia.

Overview

Works:	1 works in 4 publications in 1 languages

Titles

Finding new ways to engage and satisfy global customers = proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: World Marketing Congress ((2018 :); Rossi, Patricia.; Krey, Nina.; Academy of Marketing Science.; SpringerLink (Online service); World Marketing Congress (2018 :) (Electronic resources)

Marketing transformation = marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: World Marketing Congress (2017 :); Rossi, Patricia.; Krey, Nina.; SpringerLink (Online service) (Electronic resources)

Back to the future = using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / by: Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Marketing at the confluence between entertainment and analytics = proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / by: World Marketing Congress (2016 :); Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Subjects