語系
Hardy, Jonathan, (1963-)
概要
| 作品: | 3 作品在 1 項出版品 1 種語言 | |
|---|---|---|
書目資訊
Branded content = the fateful merging of media and marketing /
by:
Hardy, Jonathan, (1963-)
(書目-電子資源)
主題
Product placement in mass media.
Marketing- Technological innovations.
Advertising- Moral and ethical aspects.
SOCIAL SCIENCE / Media Studies
Internet marketing.
Advertising- Technological innovations.
Internet advertising.
Branding (Marketing)
Marketing- Moral and ethical aspects.
Mass media- Economic aspects.
Mass media- Finance.