莊正汶
概要
| 作品: | 1 作品在 0 項出版品 0 種語言 | |
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書目資訊
品牌形象、品牌態度、品牌個性與自我概念一致性、從眾行為與購買意願之關係 = = A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention : In the Case of Apple Tablet Computer Products : 以Apple品牌平板電腦為例 /
by:
莊正汶; 陳筱華; Chuang, Cheng-wen; Chen, Sheau-Hwa
(書目-語言資料,印刷品)