陳振球

知覺價格、知覺品質及知覺價值對於顧客滿意度、顧客忠誠度之影響 = = The Relationship among Perceived Price, Perceived Quality and Perceived Value to Customer Satisfaction and Customer Loyalty : a Case Study of Popsicle Industry in Hualien : 以花蓮冰棒業為例 / by: 陳振球; 褚志鵬 (Language materials, printed)