Chen, Sheau-Hwa

品牌形象、品牌態度、品牌個性與自我概念一致性、從眾行為與購買意願之關係 = = A Study of the Relations among Brand Image, Brand Attitude,Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention : In the Case of Apple Tablet Computer Products : 以Apple品牌平板電腦為例 / by: 莊正汶; 陳筱華; Chuang, Cheng-wen; Chen, Sheau-Hwa (書目-語言資料,印刷品)

自助旅行者旅遊意象、知覺價值、滿意度與遊後行為意圖關係之探討 = = A Study of Relationships among Tourism Image, Perceived Value, Satisfaction and Post-travel Intentions: A Case of Taiwanese Backpackers Travelling to Japan : 以日本旅遊為例 / by: 蔡嘉柔; Tsai, Chia-Ju; Chen, Sheau-Hwa; 陳筱華 (書目-語言資料,印刷品)

促銷活動方式及品牌知名度對於品牌評價與購買意願之影響 = = The Effects of Sales Promotion and Brand Awareness on Brand Evaluations and Purchase Intentions:A Case of Green Products : 以綠色產品為例 / by: 陳筱華; 李家瑩; Lee, Chia-Ying; Chen, Sheau-Hwa (書目-語言資料,印刷品)

民宿經營者人格特質、涉入程度、 知覺價值、行為意圖的影響 = = The Impact of Personality Traits, Involvement, Perceived Value, Behavior Intention on B&B Manager by Taiwan Host : 以好客民宿標章為例 / by: Chen, Sheau-Hwa; 陳筱華; Ma, Ching-Yi; 馬靜宜 (書目-語言資料,印刷品)

渡假生活型態及投宿動機對自助型遊客選擇民宿之影響 = = The Impact of Vacation Lifestyle and Lodging Motivation on B&B Selecting Decisions by Self-Organized Travelers in Hualien : 以花蓮地區民宿為例 / by: Chen, Sheau-Hwa; 曾怡嘉; 陳筱華; Tseng, Yi-Chia (書目-語言資料,印刷品)

A Study Investigating the Relationship between Work Environments and Job satisfaction in Mongolian Hospitals / by: 陳筱華; Chen, Sheau-Hwa; LkhamjavBaasanjargal (書目-語言資料,印刷品)

服務品質對商圈消費者滿意度與忠誠度之影響 = = The Impact of Service Quality on Customer Satisfaction and Loyalty of Business Districts:An Empirical Study of Pingxi Business District, New Taipei City : 以新北市平溪悠活村品牌商圈為例 / by: 黃育慧; 陳筱華; Huang, Yu-Huei; Chen, Sheau-Hwa (書目-語言資料,印刷品)