黃素珍

消費者閱讀口碑評論動機對購買意圖及改變購買行為之影響 = = The Study of The Motivations of Consumer Reading eWOM Influence on Purchase Intention and Change in Buying Behavior:An Empirical Study of "fashionguide.com.tw" : 以FashionGuide美容網站為例 / by: 黃素珍; 池文海; 許 (Language materials, printed)