柯東阜
Overview
| Works: | 1 works in 0 publications in 0 languages | |
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Titles
以原賦效果探討沉沒成本及口碑溝通對消費者知覺價值之影響 = = The Study of Endowment Effect - Exploring the Relationship between Sunk Cost and Word-of-Mouth /
by:
柯東阜; 陳筱華; 國立東華大學企業管理學系
(Language materials, printed)