坎農 ((Cannon, Joseph P.))

行銷管理 : = 策略化觀點 / by: 皮洛特 ((Perreault, William D.)); 坎農 ((Cannon, Joseph P.)); 麥卡錫 ((McCarthy, E. Jerome)); 黃延聰; Perreault, William D.; Cannon, Joseph P.; McCarthy, E. Jerome (Language materials, printed)