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張淑君
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1 works in 0 publications in 0 languages
Titles
消費者對通路之信任與保健食品購買意圖之關係 = = The Relationship between Consumer’s Trust on Channel and Buying Intention of Health Food : Brand Awareness and Product Involvement as moderators : 品牌知名度、產品涉入調節效果的驗證 /
by: 張淑君
(Language materials, printed)
Subjects
信任
保健食品
品牌知名度
產品涉入程度
通路
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