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Aust, Gerhard.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Vertical cooperative advertising in supply chain management = a game-theoretic analysis / by: Aust, Gerhard.; SpringerLink (Online service) (Electronic resources)

Subjects

Game Theory/Mathematical Methods. Marketing. Operations Research, Management Science. Business logistics. Production/Logistics/Supply Chain Management. Economics/Management Science. Operation Research/Decision Theory. Game Theory, Economics, Social and Behav. Sciences.

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