Languages
Kreutzer, Ralf T.
Overview
| Works: | 1 works in 6 publications in 1 languages | |
|---|---|---|
Titles
Digital business leadership = digital transformation, business model innovation, agile organization, change management /
by:
Kreutzer, Ralf T.; Neugebauer, Tim.; Pattloch, Annette.; SpringerLink (Online service)
(Electronic resources)
Understanding artificial intelligence = fundamentals, use cases and methods for a corporate AI journey /
by:
Kreutzer, Ralf T.; SpringerLink (Online service); Sirrenberg, Marie.
(Electronic resources)
Practice-oriented marketing = basics - instruments - case studies /
by:
Kreutzer, Ralf T.; SpringerLink (Online service)
(Electronic resources)
Toolbox for marketing and management = creative concepts, forecasting methods, and analytical instruments /
by:
Kreutzer, Ralf T.; SpringerLink (Online service)
(Electronic resources)
Digital darwinism = branding and business models in jeopardy /
by:
Kreutzer, Ralf T.; Land, Karl-Heinz.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Business Strategy/Leadership.
Organization.
Business and Management.
Management.
Knowledge Management.
Internet marketing.
Popular Science, general.
Information technology.
Business- Data processing.
Statistics for Business, Management, Economics, Finance, Insurance.
Data Mining and Knowledge Discovery.
Leadership.
IT in Business.
Expert systems (Computer science)
Artificial Intelligence.
Branding (Marketing)
Economics/Management Science.
Technological innovations.
Electronic commerce.
Innovation/Technology Management.
Marketing- Management.
Online Marketing/Social Media.
e-Commerce/e-business.
Artificial intelligence.