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Vandenberg, Kathleen M.

概要

作品:	1 作品在 1 項出版品 1 種語言

書目資訊

Rethinking advertising = ethics and effectiveness / by: Vandenberg, Kathleen M.; Tinger, Mariah.; SpringerLink (Online service) (書目-電子資源)

Mimetic desire, dramatistic analysis and mass-mediated rhetoric (Kenneth Burke, Rene Girard). by: Vandenberg, Kathleen M.; The Catholic University of America. (書目-電子資源)

主題

Marketing. Language, Rhetoric and Composition. Advertising- Moral and ethical aspects. Advertising. Mass Communications. Business Ethics. Marketing- Moral and ethical aspects.

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