Languages
Pfoertsch, Waldemar.
Overview
| Works: | 1 works in 2 publications in 1 languages | |
|---|---|---|
Titles
B2B brand management = incorporating performance branding, transformative marketing and artificial intelligence /
by:
Kotler, Philip.; Pfoertsch, Waldemar.; SpringerLink (Online service)
(Electronic resources)
H2H marketing = the genesis of human-to-human marketing /
by:
Kotler, Philip.; Pfoertsch, Waldemar.; SpringerLink (Online service); Sponholz, Uwe.
(Electronic resources)
Ingredient branding = making the invisible visible /
by:
Pfoertsch, Waldemar.; SpringerLink (Online service); Kotler, Philip.
(Language materials, printed)
Subjects
Marketing.
Branding.
Sales and Distribution.
Industrial marketing.
Brand name products
Brand name products.
Industrial and Organizational Psychology.
IT in Business.
Brand name products- Management.
Branding (Marketing)
Economics/Management Science.
Psychology, Industrial.
Management/Business for Professionals.
Business Strategy and Leadership.