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The advertising handbook /

Powell, Helen.

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The advertising handbook /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The advertising handbook // [edited by] Helen Powell ... [et al.].
other author:	Powell, Helen.
Published:	London ;Routledge, : 2009.,
Description:	xi, 247 p. :ill. ;24 cm.
Notes:	Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.
Series:	Media practice
Subject:	Advertising - Handbooks, manuals, etc. -
Online resource:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017629806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIAInhaltsverzeichnis
ISBN:	9780415423120

The advertising handbook /
The advertising handbook /[edited by] Helen Powell ... [et al.]. - 3rd ed. - London ;Routledge,2009. - xi, 247 p. :ill. ;24 cm. - Media practice. - Media practice..

Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.

Includes bibliographical references and index.

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

ISBN: 9780415423120

LCCN: 2008047678

Nat. Bib. No.: GBA930179bnbSubjects--Topical Terms:

748314
Advertising
--Handbooks, manuals, etc.

LC Class. No.: HF5823 / .B7273 2009

Dewey Class. No.: 659.1

The advertising handbook /
LDR:01369cam 2200301 a 450 001 859830
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008 100706s2009 enka bf 001 0 eng
010 $a 2008047678
015 $2 bnb $a GBA930179
020 $a 9780415423120
020 $a 0415423120
020 $a 9780415423113 (pbk.) : $c UK22.99
020 $a 0415423112 (pbk.)
035 $a 00512131
040 $a DLC $b eng $c DLC $d BWK $d BWX $d C#P $d CDX $d DEBBG $d EUM $d NDHU $d NLGGC $d OCL $d OCL $d OCLNG $d UKM $d YDXCP
050 0 0 $a HF5823 $b .B7273 2009
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245 0 4 $a The advertising handbook / $c [edited by] Helen Powell ... [et al.].
250 $a 3rd ed.
260 $a London ; $a New York : $c 2009. $b Routledge,
300 $a xi, 247 p. : $b ill. ; $c 24 cm.
440 1 $a Media practice
500 $a Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.
504 $a Includes bibliographical references and index.
520 8 $a This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
650 0 $a Advertising $v Handbooks, manuals, etc. $3 748314
700 1 $a Powell, Helen. $3 1027159
700 1 $a Brierley, Sean, $d 1966- $t Advertising handbook. $3 1027160
809 $d HF5823 $e B7273 $p BOOK $y 2009
830 0 $a Media practice. $3 975545
856 4 $u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017629806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA $z Inhaltsverzeichnis