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Seeing spots = a functional analysis...

Benoit, William L.

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Seeing spots = a functional analysis of presidential television advertisements, 1952-1996 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Seeing spots/ William L. Benoit.
Reminder of title:	a functional analysis of presidential television advertisements, 1952-1996 /
Author:	Benoit, William L.
Published:	Westport, Conn. :Praeger, : 1999.,
Description:	xii, 238 p. :ill. ;24 cm.
Series:	Praeger series in political communication,
[NT 15003449]:	Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.
Subject:	Advertising, Political - United States. -
Online resource:	http://www.ebooks.greenwood.com/reader.jsp?x=200054F4&p=coverhttp://www.ebooks.greenwood.com/reader.jsp?x=200054F4&p=cover
ISBN:	0313003254 (electronic bk.)

Seeing spots = a functional analysis of presidential television advertisements, 1952-1996 /
Benoit, William L.

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /[electronic resource] :William L. Benoit. - Westport, Conn. :Praeger,1999. - xii, 238 p. :ill. ;24 cm. - Praeger series in political communication,1062-5623.

Includes bibliographical references.

Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.

Available via the World Wide Web.

ISBN: 0313003254 (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

782361
Advertising, Political
--United States.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: JK524 / .B46 1999eb

Dewey Class. No.: 324.7/3/097309045

Seeing spots = a functional analysis of presidential television advertisements, 1952-1996 /
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