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Understanding brands
~
Cheverton, Peter.
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Understanding brands
Record Type:
Electronic resources : Monograph/item
Title/Author:
Understanding brands/ Peter Cheverton.
Author:
Cheverton, Peter.
other author:
Cheverton, Peter.
Published:
London :Kogan Page, : c2006.,
Description:
x, 139 p. :ill. ;22 cm.
Notes:
Title from e-book title screen (viewed October 16, 2007).
Series:
Creating success
Subject:
Brand name products. -
Online resource:
http://www.myilibrary.com?id=47394Connect to MyiLibrary resource
ISBN:
9786610473946
Understanding brands
Cheverton, Peter.
Understanding brands
[electronic resource] /Peter Cheverton. - London :Kogan Page,c2006. - x, 139 p. :ill. ;22 cm. - Creating success.
Title from e-book title screen (viewed October 16, 2007).
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
Electronic reproduction.
UK :
MyiLibrary,
2007
Access may be limited to MIL affiliated libraries.
ISBN: 9786610473946Subjects--Topical Terms:
581855
Brand name products.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415.15
Dewey Class. No.: 658.8'27
Understanding brands
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Creating success
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Connect to MyiLibrary resource
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W9051357
電子資源
11.線上閱覽_V
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1 records • Pages 1 •
1
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