| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
The idea of political marketing/ Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. |
| other author: |
Henneberg, Stephan C. M. |
| Published: |
Westport, Conn. :Praeger, : 2002., |
| Description: |
xxi, 258 p. :ill. |
| Series: |
Praeger series in political communication |
| [NT 15003449]: |
Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared/ John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms/ Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis/ Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy. |
| Subject: |
Marketing - Political aspects. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85942An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0313012385 (electronic bk.) |