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Questionnaire design = how to plan, structure, and write survey material for effective market research /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Questionnaire design/ Ian Brace.
Reminder of title:	how to plan, structure, and write survey material for effective market research /
Author:	Brace, Ian,
Published:	London ;Kogan Page, : 2004.,
Description:	xii, 289 p. :ill. ;24 cm. +1 CD-ROM (4 3/4 in.)
Notes:	Title from e-book title screen (viewed on June 29, 2005).
Series:	Market research in practice series
[NT 15003449]:	Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Subject:	Market surveys - Methodology. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130561An electronic book accessible through the World Wide Web; click for information
ISBN:	1423711157 (electronic bk.)

Questionnaire design = how to plan, structure, and write survey material for effective market research /
Brace, Ian,1949-

Questionnaire designhow to plan, structure, and write survey material for effective market research /[electronic resource] :Ian Brace. - London ;Kogan Page,2004. - xii, 289 p. :ill. ;24 cm. +1 CD-ROM (4 3/4 in.) - Market research in practice series.

Title from e-book title screen (viewed on June 29, 2005).

Includes bibliographical references (p. 277-280) and index.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423711157 (electronic bk.)Subjects--Topical Terms:

842629
Market surveys
--Methodology.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.3 / .B683 2004eb

Dewey Class. No.: 658.83

Questionnaire design = how to plan, structure, and write survey material for effective market research /
LDR:01672nmm a2200289 a 45 001 739652
003 OCoLC
005 20080425
006 m d
007 cr cnu---unuuu
008 250519s2004 enka sb 001 0 eng d
020 $a 1423711157 (electronic bk.)
035 $a ocm60773110
035 $a 739652
040 $a N $c N
049 $a AMFA
050 1 4 $a HF5415.3 $b .B683 2004eb
082 0 4 $a 658.83 $2 22
100 $a Brace, Ian, $d 1949- $3 842628
245 1 0 $a Questionnaire design $h [electronic resource] : $b how to plan, structure, and write survey material for effective market research / $c Ian Brace.
260 $a London ; $a Sterling, Va. : $c 2004. $b Kogan Page,
300 $a xii, 289 p. : $b ill. ; $c 24 cm. + $e 1 CD-ROM (4 3/4 in.)
440 0 $a Market research in practice series
500 $a Title from e-book title screen (viewed on June 29, 2005).
504 $a Includes bibliographical references (p. 277-280) and index.
505 0 $a Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries. $n Excludes some or all of the images which were part of the original book.
650 $a Market surveys $x Methodology. $3 842629
650 $a Questionnaires $x Methodology. $3 536754
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130561 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF