| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Consumer insight/ [edited by] Merlin Stone, Alison Bond & Bryan Foss. |
| Reminder of title: |
how to use data and market research to get closer to your customer / |
| other author: |
Bond, Alison. |
| Published: |
London ;Kogan Page, : c2004., |
| Description: |
xv, 288 p. :ill. ;24 cm. |
| [NT 15003449]: |
Introduction -- What is database marketing? -- Using the database -- How customer care and database marketing use customer insight -- Customer relationship management (CRM) -- Consumer insight and market research -- Analysing consumer data to get insight -- Using consumer insight in developing and retaining consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad consumers -- Consumer insight systems -- Organizing and managing consumer insight. |
| Subject: |
Customer relations - Management. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130564An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
1423708806 (electronic bk.) |