| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Now is too late/ Gerald R. Baron. |
| Reminder of title: |
survival in an era of instant news / |
| Author: |
Baron, Gerald R. |
| Published: |
Upper Saddle River, NJ :FT Prentice Hall, : c2003., |
| Description: |
xxiv, 332 p. ;24 cm. |
| [NT 15003449]: |
Discovering the new world of instant news -- Toward a postmedia world -- The new audience -- How news is changing -- When opponents grab the microphone -- How the rules have changed -- Communication strategies for the instant news world -- Preparing the organization and team -- The role of technology -- Crisis preparation : what to do before it happens -- Crisis management : what to do while it is happening -- Reputation recovery : what to do after it happens -- A glimpse into the future. |
| Subject: |
Journalism, Commercial. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105744An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0131517031 (electronic bk.) |