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The psychology of entertainment media = blurring the lines between entertainment and persuasion /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The psychology of entertainment media/ edited by L.J. Shrum.
Reminder of title:	blurring the lines between entertainment and persuasion /
other author:	Shrum, L. J.
Published:	Mahwah, N.J. :Lawrence Erlbaum, : 2004.,
Description:	xvi, 360 p. :ill. ;24 cm.
Series:	Advertising and consumer psychology
Subject:	Advertising - Psychological aspects. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=99679An electronic book accessible through the World Wide Web; click for information
ISBN:	1410609367 (electronic bk.)

The psychology of entertainment media = blurring the lines between entertainment and persuasion /
The psychology of entertainment mediablurring the lines between entertainment and persuasion /[electronic resource] :edited by L.J. Shrum. - Mahwah, N.J. :Lawrence Erlbaum,2004. - xvi, 360 p. :ill. ;24 cm. - Advertising and consumer psychology.

Includes bibliographical references and indexes.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 1410609367 (electronic bk.)Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5827.9 / .P78 2004eb

Dewey Class. No.: 659.1/01/9

The psychology of entertainment media = blurring the lines between entertainment and persuasion /
LDR:01144cmm a2200265 a 45 001 729492
003 OCoLC
005 20080224
006 m d
007 cr cnu---unuuu
008 250519s2004 njua sb 001 0 eng d
020 $a 1410609367 (electronic bk.)
035 $a ocm53971485
035 $a 729492
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF5827.9 $b .P78 2004eb
082 0 4 $a 659.1/01/9 $2 22
245 0 4 $a The psychology of entertainment media $h [electronic resource] : $b blurring the lines between entertainment and persuasion / $c edited by L.J. Shrum.
260 $a Mahwah, N.J. : $c 2004. $b Lawrence Erlbaum,
300 $a xvi, 360 p. : $b ill. ; $c 24 cm.
440 0 $a Advertising and consumer psychology
504 $a Includes bibliographical references and indexes.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising $x Psychological aspects. $3 578015
650 $a Manipulative behavior. $3 583388
650 $a Mass media $x Psychological aspects. $3 539354
650 $a Persuasion (Psychology) $3 533184
650 $a Subliminal advertising. $3 816958
655 $a Electronic books. $2 lcsh $3 542853
700 $a Shrum, L. J. $3 816957
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=99679 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF