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Marketing management : = a strategic...
~
Walker, Orville C.
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Marketing management : = a strategic decision-making approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing management :/ John W. Mullins ... [et al.].
Reminder of title:
a strategic decision-making approach /
other author:
Walker, Orville C.
Published:
Boston, Mass. :McGraw-Hill, : 2005.,
Description:
xxiv, 520 p. :ill. ;26 cm.
Series:
McGraw-Hill/Irwin series in marketing.
Subject:
Marketing - Management. -
Online resource:
http://www.loc.gov/catdir/toc/mh041/2003066459.htmlhttp://www.loc.gov/catdir/toc/mh041/2003066459.html
Online resource:
http://www.loc.gov/catdir/description/mh051/2003066459.htmlhttp://www.loc.gov/catdir/description/mh051/2003066459.html
ISBN:
0071111697 (pbk. : international ed.)
Marketing management : = a strategic decision-making approach /
Marketing management :
a strategic decision-making approach /John W. Mullins ... [et al.]. - 5th ed. - Boston, Mass. :McGraw-Hill,2005. - xxiv, 520 p. :ill. ;26 cm. - McGraw-Hill/Irwin series in marketing..
Includes bibliographical references and index.
ISBN: 0071111697 (pbk. : international ed.)
LCCN: 2003066459Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415.13 / .M352324 2005
Dewey Class. No.: 658.8
Marketing management : = a strategic decision-making approach /
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a strategic decision-making approach /
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John W. Mullins ... [et al.].
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2005.
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based on 0 review(s)
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Items
2 records • Pages 1 •
1
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W0054450
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.13 M352324 2005
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Reserve
GW0013278
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.13 M352324 2005
一般使用(Normal)
On shelf
0
Reserve
2 records • Pages 1 •
1
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