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Marketer's toolkit : = the 10 strate...

Harvard Business School.

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Marketer's toolkit : = the 10 strategies you need to succeed.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketer's toolkit :/
其他題名:	the 10 strategies you need to succeed.
其他題名:	Marketer's toolkit.
出版者:	Boston, Mass. :Harvard Business School Press, : c2006.,
面頁冊數:	xviii, 230 p. :ill. ;24 cm.
內容註:	Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
標題:	Marketing - Handbooks, manuals, etc. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0516/2005020520.htmlhttp://www.loc.gov/catdir/toc/ecip0516/2005020520.html
ISBN:	1591397626 (pbk.) :

Marketer's toolkit : = the 10 strategies you need to succeed.
Marketer's toolkit :the 10 strategies you need to succeed.Marketer's toolkit. - Boston, Mass. :Harvard Business School Press,c2006. - xviii, 230 p. :ill. ;24 cm. - Harvard business essentials.. - Harvard business essentials series..

Includes bibliographical references and index.

Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.

ISBN: 1591397626 (pbk.) :US24.95

LCCN: 2005020520Subjects--Topical Terms:

742934
Marketing
--Handbooks, manuals, etc.

LC Class. No.: HF5415 / .H24333 2006

Dewey Class. No.: 658.8/02

Marketer's toolkit : = the 10 strategies you need to succeed.
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505 0 $a Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
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