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Marketing /

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Stanton, William J.

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Marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing // Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Author:	Etzel, Michael J.
other author:	Stanton, William J.
Published:	New York :McGraw-Hill, : c1997.,
Description:	1 v. (various pagings) :col. ill. ;26 cm.
Notes:	Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Series:	McGraw-Hill series in marketing
Subject:	Marketing. -
ISBN:	0070189544 (paper)

Marketing /
Etzel, Michael J.

Marketing /Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 11th ed. - New York :McGraw-Hill,c1997. - 1 v. (various pagings) :col. ill. ;26 cm. - McGraw-Hill series in marketing.

Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.

Includes bibliographical references and indexes.

ISBN: 0070189544 (paper)

LCCN: 96019807Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .S745 1997

Dewey Class. No.: 658.8

Marketing /
LDR:00799pam a2200229 a 45 001 697332
003 DLC
005 20050914
008 050914s1997 nyua b 001 0 eng
010 $a 96019807
020 $a 0070189544 (paper)
020 $a 0071147357 (international ed. : pbk.)
035 $a 蔡裕源94
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .S745 1997
082 0 0 $a 658.8 $2 20
100 $a Etzel, Michael J. $3 693486
245 1 0 $a Marketing / $c Michael J. Etzel, Bruce J. Walker, William J. Stanton.
250 $a 11th ed.
260 $a New York : $c c1997. $b McGraw-Hill,
300 $a 1 v. (various pagings) : $b col. ill. ; $c 26 cm.
440 0 $a McGraw-Hill series in marketing
500 $a Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
504 $a Includes bibliographical references and indexes.
650 $a Marketing. $3 536353
700 $a Stanton, William J. $3 693488
700 $a Stanton, William J. $t Fundamentals of marketing. $3 749062
700 $a Walker, Bruce J. $3 693487

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GW0012338

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

01.外借(書)_YB

一般圖書

HF5415 S754 1997

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1 records • Pages 1 •
1

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