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Persuasion : = theory & research /
~
O'Keefe, Daniel J., (1950-)
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Persuasion : = theory & research /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Persuasion :/ Daniel J. O'Keefe.
Reminder of title:
theory & research /
Author:
O'Keefe, Daniel J.,
Published:
Thousand Oaks, CA :Sage Publications, : c2002.,
Description:
xvi, 365 p. ;24 cm.
Series:
Current communication
[NT 15003449]:
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
Subject:
Persuasion (Psychology) -
ISBN:
0761922008 :
Persuasion : = theory & research /
O'Keefe, Daniel J.,1950-
Persuasion :
theory & research /Daniel J. O'Keefe. - 2nd ed. - Thousand Oaks, CA :Sage Publications,c2002. - xvi, 365 p. ;24 cm. - Current communication.
Includes bibliographical references (p. 265-338) and indexes.
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
ISBN: 0761922008 :UK58.00
LCCN: 2001005182Subjects--Topical Terms:
533184
Persuasion (Psychology)
LC Class. No.: BF637.P4 / O54 2002
Dewey Class. No.: 153.8/52
Persuasion : = theory & research /
LDR
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0761922008 :
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21
100
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O'Keefe, Daniel J.,
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1950-
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745796
245
1 0
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Persuasion :
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theory & research /
$c
Daniel J. O'Keefe.
250
$a
2nd ed.
260
$a
Thousand Oaks, CA :
$c
c2002.
$b
Sage Publications,
300
$a
xvi, 365 p. ;
$c
24 cm.
440
0
$a
Current communication
504
$a
Includes bibliographical references (p. 265-338) and indexes.
505
0
$a
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
650
$a
Persuasion (Psychology)
$3
533184
based on 0 review(s)
Location:
ALL
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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W0127911
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
一般圖書
BF637.P4 O54 2002
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1 records • Pages 1 •
1
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