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Advertising exposure, memory, and ch...

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Mitchell, Andrew A., (1939-)

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Advertising exposure, memory, and choice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising exposure, memory, and choice // edited by Andrew A. Mitchell.
other author:	Mitchell, Andrew A.,
Published:	Hillsdale, N.J. :L. Erlbaum, : 1993.,
Description:	vii, 349 p. :ill. ;24 cm.
Notes:	Papers presented at the eighth annual Advertising and Consumer Psychology Conference, held at the Leo Burnett Co., Toronto, in May 1989.
Series:	Advertising and consumer psychology
Subject:	Advertising - Psychological aspects. -
ISBN:	0805806857

Advertising exposure, memory, and choice /
Advertising exposure, memory, and choice /edited by Andrew A. Mitchell. - Hillsdale, N.J. :L. Erlbaum,1993. - vii, 349 p. :ill. ;24 cm. - Advertising and consumer psychology.

Papers presented at the eighth annual Advertising and Consumer Psychology Conference, held at the Leo Burnett Co., Toronto, in May 1989.

Includes bibliographical references and indexes.

ISBN: 0805806857

LCCN: 92011407Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .A26 1993

Dewey Class. No.: 659.1/01/9

Advertising exposure, memory, and choice /
LDR:00749nam a2200205 a 45 001 647734
003 DLC
005 19930831073727.7
008 920304s1993 njua b 101 0 eng
010 $a 92011407
020 $a 0805806857
035 $a dt 00007800
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5822 $b .A26 1993
082 0 0 $a 659.1/01/9 $2 20
245 0 0 $a Advertising exposure, memory, and choice / $c edited by Andrew A. Mitchell.
260 $a Hillsdale, N.J. : $c 1993. $b L. Erlbaum,
300 $a vii, 349 p. : $b ill. ; $c 24 cm.
440 0 $a Advertising and consumer psychology
500 $a Papers presented at the eighth annual Advertising and Consumer Psychology Conference, held at the Leo Burnett Co., Toronto, in May 1989.
504 $a Includes bibliographical references and indexes.
650 $a Advertising $x Psychological aspects. $3 578015
650 $a Consumer behavior. $3 535816
650 $a Consumers' preferences. $3 648978
650 $a Persuasion (Psychology) $3 533184
700 $a Mitchell, Andrew A., $d 1939- $3 658665
711 $a Conference on Advertising and Consumer Psychology $n (8th : $d 1989 : $c Toronto, Ont.) $3 658666

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W0018662

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5822 A244 1993

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