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Strategic marketing channel management /
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Cooper, M. Bixby.
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Strategic marketing channel management /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategic marketing channel management // Donald J. Bowersox, M. Bixby Cooper.
作者:
Bowersox, Donald J.
其他作者:
Cooper, M. Bixby.
出版者:
New York :McGraw-Hill, : c1992.,
面頁冊數:
xix, 488 p. :ill. ;24 cm.
附註:
Includes bibliographical references (p. 458-459) and index.
叢書名:
McGraw-Hill series in marketing
標題:
Business logistics. -
ISBN:
0070067570 (pbk.)
Strategic marketing channel management /
Bowersox, Donald J.
Strategic marketing channel management /
Donald J. Bowersox, M. Bixby Cooper. - New York :McGraw-Hill,c1992. - xix, 488 p. :ill. ;24 cm. - McGraw-Hill series in marketing.
Includes bibliographical references (p. 458-459) and index.
ISBN: 0070067570 (pbk.)
LCCN: 91035022Subjects--Topical Terms:
648045
Business logistics.
LC Class. No.: HF5415.129 / .B68 1992
Dewey Class. No.: 658.8/4
Strategic marketing channel management /
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