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Corporate culture and globalization ...

Zhu, Yi, (1984-)

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Corporate culture and globalization = ideology and identity in a global fashion retailer /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Corporate culture and globalization/ Yi Zhu.
其他題名:	ideology and identity in a global fashion retailer /
作者:	Zhu, Yi,
出版者:	Abingdon, Oxon ;Routledge, : 2023.,
面頁冊數:	1 online resource (ix, 155 p.)
標題:	Corporate culture - Case studies. - Japan -
電子資源:	https://www.taylorfrancis.com/books/9781003305675
ISBN:	9781003305675

Corporate culture and globalization = ideology and identity in a global fashion retailer /
Zhu, Yi,1984-

Corporate culture and globalizationideology and identity in a global fashion retailer /[electronic resource] :Yi Zhu. - Abingdon, Oxon ;Routledge,2023. - 1 online resource (ix, 155 p.) - Routledge advances in management and business studies.

Includes bibliographical references and index.

"This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. Based on fifteen months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees' interpretations of and responses to this ideology. The book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company's corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees. The interdisciplinary nature of this book will appeal to scholars and upper level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management and retail management"--

ISBN: 9781003305675Subjects--Topical Terms:

886343
Corporate culture
--Japan--Case studies.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD58.7

Dewey Class. No.: 302.3/5

Corporate culture and globalization = ideology and identity in a global fashion retailer /
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300 $a 1 online resource (ix, 155 p.)
490 0 $a Routledge advances in management and business studies
504 $a Includes bibliographical references and index.
520 $a "This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. Based on fifteen months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees' interpretations of and responses to this ideology. The book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company's corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees. The interdisciplinary nature of this book will appeal to scholars and upper level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management and retail management"-- $c Provided by publisher.
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