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Marketing : = the core /

~

Kerin, Roger A.

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Marketing : = the core /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing :/ Roger A. Kerin, Steven W. Hartley, William Rudelius.
Reminder of title:	the core /
Author:	Kerin, Roger A.
other author:	Hartley, Steven William.
Published:	Boston, Mass. :McGraw-Hill/Irwin, : c2004.,
Description:	1v.(various pagings):col. ill. ;28 cm.
Notes:	Includes bibliographical references (CN1-CN14) and index.
Series:	McGraw-Hill/Irwin series in marketing
Subject:	Marketing. -
ISBN:	0072547030

Marketing : = the core /
Kerin, Roger A.

Marketing :the core /Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston, Mass. :McGraw-Hill/Irwin,c2004. - 1v.(various pagings):col. ill. ;28 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references (CN1-CN14) and index.

ISBN: 0072547030

LCCN: 2003051185Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .K452 2004

Dewey Class. No.: 658.8

Marketing : = the core /
LDR:00696cam 22002054a 4500 001 2181303
005 20030911093148.0
008 191126s2004 maua b 001 0 eng
010 $a 2003051185
020 $a 0072547030 $q (alk. paper)
020 $a 007121478X $q (international ed. : alk. paper)
035 $a 13154383
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .K452 2004
082 0 0 $a 658.8 $2 21
100 1 $a Kerin, Roger A. $3 667022
245 1 0 $a Marketing : $b the core / $c Roger A. Kerin, Steven W. Hartley, William Rudelius.
260 # $a Boston, Mass. : $b McGraw-Hill/Irwin, $c c2004.
300 $a 1v.(various pagings): $b col. ill. ; $c 28 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
500 $a Includes bibliographical references (CN1-CN14) and index.
650 # 0 $a Marketing. $3 536353
700 1 # $a Hartley, Steven William. $3 3388840
700 1 # $a Rudelius, William. $3 3388841

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GW0022424

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 K452 2004

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1 records • Pages 1 •
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