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Marketing technologies = corporate c...

Simakova, Elena, (1973-)

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Marketing technologies = corporate cultures and technological change /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing technologies/ Elena Simakova.
Reminder of title:	corporate cultures and technological change /
Author:	Simakova, Elena,
Published:	New York, N.Y. :Routledge, : 2013.,
Description:	xvi, 185 p.
[NT 15003449]:	1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
Subject:	Organizational change. -
Online resource:	http://www.tandfebooks.com/isbn/9780203102039
ISBN:	9780203102039 (e-book : PDF)

Marketing technologies = corporate cultures and technological change /
Simakova, Elena,1973-

Marketing technologiescorporate cultures and technological change /[electronic resource] :Elena Simakova. - New York, N.Y. :Routledge,2013. - xvi, 185 p. - Routledge studies in innovation, organization and technology ;25. - Routledge studies in innovation, organization and technology ;4..

Includes bibliographical references (p. [168]-181) and index.

1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.

Mode of access: World Wide Web.

ISBN: 9780203102039 (e-book : PDF)Subjects--Topical Terms:

516701
Organizational change.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD58.8 / .S576 2013

Dewey Class. No.: 381 / S588

Marketing technologies = corporate cultures and technological change /
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020 $a 9780203102039 (e-book : PDF)
035 $a 00000386
040 $a FlBoTFG $c FlBoTFG
050 $a HD58.8 $b .S576 2013 $d HD58.8 $e .S576 2013
082 $a 381 $b S588
100 1 $a Simakova, Elena, $d 1973- $3 2143515
245 1 0 $a Marketing technologies $h [electronic resource] : $b corporate cultures and technological change / $c Elena Simakova.
260 $a New York, N.Y. : $b Routledge, $c 2013.
300 $a xvi, 185 p.
490 1 $a Routledge studies in innovation, organization and technology ; $v 25
504 $a Includes bibliographical references (p. [168]-181) and index.
505 0 $a 1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Organizational change. $3 516701
650 0 $a Electronic commerce. $3 576153
650 0 $a Technological innovations $x Economic aspects. $3 542936
650 0 $a Management $x Technological innovations. $3 2002383
655 7 $a Electronic books. $2 lcsh $3 542853
776 1 $z 9780415624770 (hardback)
830 0 $a Routledge studies in innovation, organization and technology ; $v 4. $3 1555609
856 4 0 $u http://www.tandfebooks.com/isbn/9780203102039