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Strategic marketing decision-making ...

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Trim, Peter R. J.

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Strategic marketing decision-making in Japanese and South Korean companies

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic marketing decision-making in Japanese and South Korean companies/ Yang-Im Lee and Peter R.J. Trim.
Author:	Lee, Yang-Im.
other author:	Trim, Peter R. J.
Published:	Oxford :Chandos, : 2008.,
Description:	xvi, 348 p. :ill. ;25 cm.
Subject:	Strategic planning - Japan. -
Online resource:	http://www.sciencedirect.com/science/book/9781843343639
ISBN:	9781780632506 (electronic bk.)

Strategic marketing decision-making in Japanese and South Korean companies
Lee, Yang-Im.

Strategic marketing decision-making in Japanese and South Korean companies[electronic resource] /Yang-Im Lee and Peter R.J. Trim. - Oxford :Chandos,2008. - xvi, 348 p. :ill. ;25 cm. - Chandos Asian studies series.

Includes bibliographical references (p. 309-338) and index.

ISBN: 9781780632506 (electronic bk.)

LCCN: 2009529627Subjects--Topical Terms:

685654
Strategic planning
--Japan.

LC Class. No.: HD30.28 / .L44 2008

Dewey Class. No.: 658.8/02

Strategic marketing decision-making in Japanese and South Korean companies
LDR:00887cmm a22002417a 4500 001 1894343
005 20131014182500.0
008 141229s2008 enka sb 001 0 eng d
010 $a 2009529627
020 $a 9781780632506 (electronic bk.)
020 $a 9781843343639 (hbk.)
020 $a 9781843344698 (pbk.)
035 $a (OCoLC)ocn228584870
035 $a 13000483
040 $a UKM $c UKM $d YDXCP $d BWKUK $d BWK $d CDX $d DLC
042 $a lccopycat
050 0 0 $a HD30.28 $b .L44 2008
082 0 0 $a 658.8/02 $2 22
100 1 $a Lee, Yang-Im. $3 2003077
245 1 0 $a Strategic marketing decision-making in Japanese and South Korean companies $h [electronic resource] / $c Yang-Im Lee and Peter R.J. Trim.
260 $a Oxford : $b Chandos, $c 2008.
300 $a xvi, 348 p. : $b ill. ; $c 25 cm.
490 0 $a Chandos Asian studies series
504 $a Includes bibliographical references (p. 309-338) and index.
650 0 $a Strategic planning $z Japan. $3 685654
650 0 $a Strategic planning $z Korea (South) $3 2003079
650 0 $a Marketing $z Japan. $3 715872
650 0 $a Marketing $z Korea (South) $3 2003080
650 0 $a Decision making $z Japan. $3 2003081
650 0 $a Decision making $z Korea (South) $3 2003082
650 0 $a Corporate culture $z Japan. $3 647809
650 0 $a Corporate culture $z Korea (South) $3 645950
700 1 $a Trim, Peter R. J. $3 2003078
856 4 0 $u http://www.sciencedirect.com/science/book/9781843343639

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EB HD30.28 .L44 2008

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