In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and makes decisions, and the important roles our emotions and unconscious play in our ...

This volume presents a collection of writings on the relations among creativity, culture and development. The editors invited “like-minded” researchers of creativity from around the world to share their respective notions of creativity.

This second edition includes new examples, updated information on the latest digital technology, and expanded coverage of interactives and sound and film.

Inspirational ideas for advertising, animation, and digital design from a leading creative director.

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany.