... 9780073529950 ISBN: 0077137019 (4th Edition, January) Principles and Practice of Marketing ISBN: 0077140001 Principles and Practice of Marketing ISBN: 9780077123307 Grewal and Levy (2010) Marketing (December 2009) ISBN-13 9780073380957 ...

Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy ...

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus.

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing.

This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle.

Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. The authors have made ongoing changes to the text to reflect marketing's best practices and ideas.

The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the ...

The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the "four Ps" to the introductory marketing course.

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world.